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Marketing — identifying the unfulfilled needs and desires of a consumer then creating a product or system to meet these needs and desires.

This is the foundation to successfully marketing (not just listing) a home.

We employ an approach to marketing your home which sets us apart from other brokers in that we first identify what lifestyle your community and your home affords a buyer. We determine these attributes by including you, the homeowner, as a valuable member of our marketing team. After all, no one knows the home and the lifestyle one can enjoy at a home better than you, the current owner. We couple this first-hand homeowner expertise with in-depth research of the market which allows us to then create a marketing strategy to most effectively convey the attributes of your home and community. This customized, partnership approach directly translates into revenue for our sellers.

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Custom Marketing Plan

All too often the approach towards marketing a home is similar to the approach one takes in marketing a commodity. A home is not a commodity. A home is a facet of a lifestyle. We approach marketing with a mindset towards lifestyle. We ask ourselves and our sellers what it is about this home and this community that provides a lifestyle? We then, with the help of the seller, create a custom marketing plan to highlight the way the home enriches the lifestyle. Our customized home marketing plan is based on the premise that a buyer first envisions a lifestyle and then, all other decisions are made with a goal towards achieving that lifestyle.

Here are the strategies that we use to market your home:
  • Homeseller’s Insight
  • Home Staging
  • Property Website
  • Internet & Social Media Marketing
  • Real Estate Agent Network
  • Neighbor Network & Neighborhood Insight
  • Customized Additions
  • Professional Photography
  • For Sale Yard Sign
  • Multiple Listing Service
  • Print Advertising
  • Direct Mail Marketing
  • Broker Tour
  • Public Open House
  • Custom Website
  • Community Information

Home Selling Process

There are many steps along the way to sell your home. We are here to help and guide you during this process.

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